This week on the show Alex talks about the most valuable commodity, time. Looking at different definitions of time, how we perceive time, how consumers perceive time and how we value time in comparison to other commodities, Alex helps you to understand the importance of time and how you can understand it to add better value to your business. 

KEY TAKEAWAYS

• Alex discusses the phrase ‘Time is Money’ and looks at examples of this as both a true statement and an untrue statement.
• Alex discusses the value of time amongst people from different economic backgrounds and how each of those groups value time differently.
• Alex discusses the evolution of human understanding of time from ancient Roman times to modern day.
• Alex talks about the attentional resource allocation model and how attention and other components dictate the way an individual perceives time. 

BEST MOMENTS

“As a business owner you need to know what are your customers attitudes to time.”

“Consumers are risk averse when making time related decisions as opposed to money related decisions.”

“Life, if well lived, is long enough.”