On the ground and in the field: observations or customers or teams in their environment, focus groups, mystery shopping, interviews.

On the internet: surveys, exit surveys, monitoring user-generated content, netnography, interviews

When you need to get ahead of your competitors, we use GAP and RATER frameworks to collect and analyse data

We can help develop an appealing work environment for your organisation. Our method is about understanding the workplace cultures.

We research how this might be received through your stakeholders' eyes to eliminate surprises and help you develop a better product

We look at your resouces, your market and your environment to clarify your strategic and competitive positioning.

We can add a layer of insights by using behavioural frameworks and models for a deeper understanding

We give you an understanding of your core and potential consumers and explore what your stakeholders gain or miss from the experience you provide. These can be plotted on active/reactive spectrums, motivational spectrums or mapped as goal territories. These findings will inform your targetting, messaging, visuals and tone of voice

We offer recommendations, guidelines and workshops to gain buy-in and change.