The data is structured through any of these frameworks to understand it:

value co-creation

experiential consumption

technology reluctance and acceptance

motivation and self-determination

Maslow's heirarchy of needs

behavioural economics

time perception factors

social presence, involvement, absorption

psychological safety

culture and norms

dialogue, access, risk assesment, transparency

social identity, organisational alignment, leadership

self-actualisation, security, apprehension, hopefulness

COM-B

ego-defence

risk

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