You can gain competitive advantage in the following ways:

Finding your strategic positioning and competitive advantage

- where you fit in the minds of your customers, (the contexts, aims and motivations) we can use several observation methods to gather data.

- where you differ from competitors.


Our analysis presents you with results based on verified customer experience frameworks and behavioural models.

Deep dives into behaviours produce more granular personas for messaging, targeting and branding; ideal for marketers

Retain key personnel

Our data gathering and interpretation gives you the tools to develop an appealing and productive environment for your organisation.

    - reduces churn,

    - increases your reputation

    - and attracts better talent.


Three birds with one stone.

Understanding the new experience paradigm (value-creation)

Technology and connectivity of the internet offer limitless opportunities for your organisation to offer yet greater 'value-creativity'. We offer a workshop to inform your staff of this emergent experience paradigm; compulsory for C suite,  innovators and designers.

"It was very helpful to get such detailed and insightful feedback from 'outside of the box' with such a purposeful and detailed structure"...  Darren Grigas, Forestfacility.com